Marketing Communications Strategy
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Overview
Subject area
DCT
Catalog Number
90209
Course Title
Marketing Communications Strategy
Department(s)
Description
The design of effective marketing communications strategies must be based ona careful consideration of (a) how target customers process information and (b)the firm’s objectives and performance expectations. Current research in both ofthose factors will be studied and analyzed for insights into best practices
Typically Offered
Fall, Spring, Summer
Academic Career
Doctoral
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
030239