Audience Development and Member Services
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Overview
Subject area
FPA
Catalog Number
9160
Course Title
Audience Development and Member Services
Department(s)
Description
This course concentrates on the necessity of building and servicing audiences, including how to monetize the outcomes of outreach. Topics include examination of audience trends and purchasing patterns, retaining core audiences while expanding audience reach, member service models, and structuring an effective member service program, outreach methods, and obstacles.
Typically Offered
Fall, Spring, Summer
Academic Career
Graduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3