Marketing Management for Business Development
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Overview
Subject area
ZEP
Catalog Number
9710
Course Title
Marketing Management for Business Development
Department(s)
Description
The primary goal of this course is to provide executive students with a broad overview of concepts, principles, and applications of marketing management necessary to make informed business decisions. This course covers all areas ofmarketing to provide an understanding of how marketing delivers value to consumers and customers. Topics include opportunity assessment, consumer insights, competitive analysis, segmentation, targeting, positioning / valueproposition, marketing mix, and marketing key performance indicators (KPIs). We employ a variety of approaches, including lectures, case studies, a group project, articles, and class discussions.
Typically Offered
Fall, Spring, Summer
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3