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Strategic Communication

Overview

Official Name of Program

Strategic Communication

Plan Code

STRACOM-MA

Department(s) Sponsoring Program

Career

Graduate

Degree Designation

MA - Master of Arts

HEGIS Code

0699.00

NYSED Program Code

22302 - STRACOM-MA

CIP Code

52.0501

The MA in Strategic Communication is a 36-credit program designed to prepare both aspiring and practicing communication professionals to plan, implement, and assess evidence-based communication strategies to further organizational and societal goals. 

It is strongly recommended that applicants possess: an understanding of business processes; foreign language capability; understanding of digital media, intranet, social media; understanding of website design and applications. Proficiency in these areas can be demonstrated through formal undergraduate courses, work experience, professional courses, or workshops. 

Requirements