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Strategic Communication
Overview
Official Name of Program
Strategic Communication
Plan Code
STRACOM-MA
Department(s) Sponsoring Program
Career
Graduate
Degree Designation
MA - Master of Arts
HEGIS Code
0699.00
NYSED Program Code
22302 - STRACOM-MA
CIP Code
52.0501
The MA in Strategic Communication is a 36-credit program designed to prepare both aspiring and practicing communication professionals to plan, implement, and assess evidence-based communication strategies to further organizational and societal goals.
It is strongly recommended that applicants possess: an understanding of business processes; foreign language capability; understanding of digital media, intranet, social media; understanding of website design and applications. Proficiency in these areas can be demonstrated through formal undergraduate courses, work experience, professional courses, or workshops.