Media Analysis for Corporate Communication
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Overview
Subject area
COM
Catalog Number
9505
Course Title
Media Analysis for Corporate Communication
Department(s)
Description
This course will cover the history, organization, ownership, and functioning of print, broadcast, and electronic media with a special emphasis on the coverage of business. Some of the questions addressed include: How are stories selected? What sources are consulted? How do deadlines shape the news? The institutional contexts and intellectual underpinnings of the practices of business journalists and corporate communication specialists will also be stressed, including a number of historical case studies. This is the same course as ENG 9505. Students will receive credit for COM 9505 or ENG 9505, not both.
Typically Offered
Fall, Spring, Summer
Academic Career
Graduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
023302