BUSANLY-MS - Business Analytics

Data Management 

Students will be able to apply methods, tools, and software for acquiring, managing/storing, and accessing structured and unstructured data. Students will also demonstrate knowledge of the strategic uses of data. 

Foundational Statistical/Quantitative Skills 

Students will be able to prepare data for statistical analysis, perform basic exploratory and descriptive analysis as well as employ foundational statistical techniques needed to analyze data. 

Advanced Statistical/Quantitative Skills 

Students will be able to build and interpret advanced predictive models. Students will be able to combine business rules and mathematical models to optimize business decisions from data. 

Ethical Awareness 

Students will be able to articulate an understanding of ethical issues in all phases of business analytics with particular emphasis on the new possibilities afforded by the emergence of big data. 

Professional Communication 

Students will be able to explain complex analytical models and their results orally and in writing to technical and non-technical/lay audiences. 

Knowledge Integration 

Students will be able to apply the three key types of analytics (descriptive, predictive, and prescriptive) in a business domain to add value to business decision-making.